MEET THE FOUNDER
24 haat was born from personal experience. There were seasons of life where the weight of expectations, pressure, and internal battles felt overwhelming. Like many men, our founder learned early on to keep moving, stay quiet, and “handle it” alone. But over time, he realized that constantly looking backward or worrying too far ahead only made things heavier. The idea of taking life 24 hours at a time became more than advice — it became a lifeline.
What started as a personal reminder turned into a mission. 24 haat was created to challenge the belief that men have to toughen up and stay silent. It exists to encourage honesty, accountability, and the understanding that strength includes vulnerability. At its core, this brand is a commitment — to show up each day, focus on the next 24 hours, and remind other men that they don’t have to navigate life alone.
My Approach
24 Haat started from a simple place — needing something steady.
Not advice. Not inspiration.
Just something consistent.
The brand isn’t about dramatic change. It’s about small, daily ownership. Thinking clearly. Speaking honestly. Taking responsibility for what’s in front of you.
The pieces reflect that.
Understated. Direct. Meant to be worn, not explained.
There’s no performance behind it.
Just a reminder to handle today.
Clarity
We don’t overcomplicate what’s already heavy.
Mental health isn’t a trend. It’s a daily responsibility.
Consistency
Real change doesn’t happen in bursts.
It happens quietly, through repetition and ownership.